AltCoin Review: Valus

VALUS - Connection between Trademarks, Retailers and Customers


VALUS is an online platform which aims to increase customer loyalty and the firm reliance on the retail industry. It aims to aid both customers and retail firms through its operations to verify products. The platform allows scanning of items, ownership registration, allowing customers to check the VALUS website to ensure the trustworthiness of the retailer. In case of reporting a suspicious product or retailer, the customer is rewarded a bounty from VALUS. From the perspective of the firm, VALUS allows retailers to add products to its blockchain and trademark its products. Hence it creates a win-win situation for both customers and firms, increasing the platforms valuation and probability of success in operations.


Since VALUS is linked to the retail industry which is a target to frequent fluctuations in its valuation, it is immensely important that an investor must be aware of what events are to come and how might it affect the value of the company. Therefore I have provided all important dates in the roadmap of VALUS below. After its crowdsale ends in November, VALUS will launch its online platform in the first quarter of 2018. In the second quarter of the year, VALUS will launch its ownership services for enterprises, whereas in Q4 of 2018 the company aims to launch its websites for item verification for the customers. VALUS aims to open its flagship stores for consumers till the second quarter of 2019.


The VALUS token has associated itself with Ethereum via the use of the Ethereum blockchain platform and binding itself to the Ethereum smart contract creating an ERC20 token type. The VLS token has aimed for a realistic initial valuation point where comparative to the US Dollar, the exchange rate is set to initialize with, 1 VLS = 0.1 USD. The token sale period of VALUS had already begun on 13 of October 2017 however it ends on the 10 of November. VALUS has set minimum and maximum limits to the investment it may receive, with a minimum investment at USD 1 Million whereas a maximum limit is set to USD 10 Million. VLS tokens may be bought through Ethereum coin only. In an unconventional setting, VALUS has developed a method where the number of tokens it prints is dependant upon the investment it received to set the perfect valuation of its coin. However, it is pre-decided that 51% of the coins it prints upon the completion of its investment round will be distributed in the crowdsale

Token & Funds Distribution

Unlike many other cryptocurrencies in the financial market, VALUS has created an unconventional method where the number of tokens it releases will be based on the investments it receives in the Initial coin offering. However, the distribution of these tokens is pre-decided. Of the total amount of tokens printed, a majority share of 51% will be released to crowdsale upon its ICO,  whereas the secondary prominent portion of 23% is allocated to future partnerships with multiple industries in the retail sector. The entire team of VALUS shares a total of 18% in the token distribution with no separate fraction given to the founders whereas the remaining 8% is reserved for VALUS customers
The funds received from the company’s initial investment round will be allocated majorly to the development of the online platform which is proved by its 65% share in the investment allocation portfolio. On the other hand legal and marketing costs for VALUS account for a total of 28% of funds received. VALUS has allocated only a sheer 7% to its operating costs which will be minimal until platform launch

Business model

The business models of this company are not reliant on one source which provides room for multiple streams of income. VALUS  supports both B2B and B2C business models. In the B2B platform, the monetary gain source is the trademark which is charged for adding items on the platform which depends upon the quantity of items entered. The trademark will also be charged for customer statistic and gain of nonsensitive data whereas, in the B2C model, customers themselves will be charged a regular subscription fee to access prime services provided by the VALUS platform. All these transactions may be performed by the VALUS (VLS) token


With the growing number of scams in the retail industry, VALUS aims to verify each product,  website, and store to eliminate any hindrance in the retail industry and increase customer loyalty and firm reliability simultaneously. Considering the vastness of the retail industry and the seriousness of the issue VALUS aims to solve, if successful, this may provide a panoramic marketplace for VALUS hence increasing the valuation of its token and the company itself.
I hoped to have provided all the information about VALUS relevant to support your analysis on the investment. However if in a requirement of further information, please visit the links I have provided below.

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Written By: AltCoins Reviews
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AltCoin Review: Valus AltCoin Review: Valus Reviewed by AltCoins Reviews on November 18, 2017 Rating: 5

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